Short answer? Worth it — if you do it right.
A good cover letter doesn’t repeat your CV. It connects you to them. Keep it short (1/2 a page), and cover:
- Why this store?
- What value you bring?
- A line about your personality or work style.
🧠 Example:
“I’ve always loved [Brand]’s focus on community, and I believe my upbeat energy and background in visual merchandising would be a strong fit for your team.”
Attach it, even if it’s optional. It shows effort.